Laudamus, a choir group from Concordia Seminary, St. Louis. The choir tour across the country each spring.

On the poster, the black and gold color scheme sets a classic and elegant tone for the music group. The contrast in color here is also to help increasing the visual impact. The script typeface of the choir name gains the attention and lead eyes to the content in detail below. The round and spacious attribute of the Caecilia typeface contributes legibility and also help the echoing of the flowing trend above.

Beside the poster, the promotional campaign also includes postcard, program booklet and CD album.