XiaoPei Chen

Laudamus, a choir group from Concordia Seminary tour across the country each spring. The campaign program, including a set of poster, postcard, tour program booklet along with other online social media, is to help to promote the tour and introduce the choir. The black and gold color scheme sets the tone for classic and element…

The strategic plan and its enrollment specific plan are designed for Concordia Seminary’s on going missions. The design is based on a vision of clear and full communication. Two branding colors gold and green are used thoroughly on both the programs, with full bleed photos and their descriptions help connecting the seminary and the readers.

The brochure is designed for a charity program with its ongoing missions. To carry out the program’s messages clearly, the simple bi-fold program is branded with a light cyan and dark orange color scheme. The product is crafted with foil stamps and clear strike through on a 80 pounds card stock .

As an instant presentation of its musical content, the package design for the Laudamus CD  album ‘Sing to the lord’ focus on the choir’s classical branding, with its black and white color theme and title in gold script typeface. The all male choir’s  all 11 soundtracks are packed in this six panels matte finish case.

For St. Louis Post-Dispatch

The summer workshop brochure is a six-panels folds self-mailing piece.  It is a four colors print on uncoated heavy text paper. It is a Promotional and informational piece designed for church workers, introduction of summer workshop classes offered by Concordia seminary St. Louis.  Its well-organized layout contain workshop schedules, presenter bio and workshop detail.