Laudamus Spring Tour

springtour_poster

Laudamus, a choir group from Concordia Seminary tour across the country each spring. The campaign program, including a set of poster, postcard, tour program booklet along with other online social media, is to help to promote the tour and introduce the choir.
The black and gold color scheme sets the tone for classic and element style in design. Script font is used as focus point, and it also connect the photo at the upper poster and the tour detail at the lower part. The round-shaped and spaced Caecilia typeface helps on legibility of the content and also echo the smooth trend of the script typeface leading above while the contrast from black and gold/yellow increases the visual impact on audiences.