Branding for Concert Series

The annual Concordia Seminary concert series are the main musical events held on its campus. This musical celebration includes premiere, Carillon and after-chapel concerts throughout the year.

The illustration I created was inspired by the enjoyable and park-like environment of the campus. Trees and bushes are set as background which the Chapel of St. Timothy and St. Titus is standing out from along with the Luther tower. The campus is surrounded by the music notes which elucidates the on going musical events on site. Green and gold, the branding colors of the seminary are used as main color scheme.

Cursive typeface on the brand name sends out the rhyme to works along with the graphic, they help building up an overall branding impression, which is well applied onto other marketing pieces including poster, postcard, program folder, envelope, video, animation and online media.

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