Everybody loves music, especially the seminarians. The annual Concordia Seminary concert series are the main musical events held on its campus. This musical celebration includes premiere concerts, Carillon concerts and after chapel concerts, and they are free and open to public throughout the academic year.

I build this concert series brand to deliver this joyful experience and to support their market effort.

The main artwork in the brand connects the events with musical notes and the locations – the chapel and Luther’s tower on campus, which host all the performances. The typefaces for the brand are from the Gotham HTF family, and the color scheme is settled with green and bright gold. These visual elements for the brand are to help building up the customer royalty for the concert series.

The brand is well applied onto related products including poster, postcard, program folder, envelope, video, animation and other online media. And all the print products are printed on 100 pound dull card stock, which intended to bring the same feel to our audience throughout the series.

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